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14 February 2011

“We have incorporated a process centric culture since we decided to implement our solutions using the AuraPortal BPMS platform.”

This post is also available in: Spanish

Company: ArcelorMittal Brazil. Foundation, a private foundation of ArcelorMittal Brazil 

Address: Belo Horizonte, Brazil  


Number of Users: 105  

Products & Services: Cultural, Health, Education and SocialPromotion programs  

Target Market: The communities whereindustrial units arelocated  

Applications Used: AuraPortal BPMS, RSA (Core Synesis – CSY), Indicators Panel (CSY)  

Summary: The ArcelorMittal. Foundation in Brazil:Founded in 1988, developsCultural, Health, Educationand Social Promotionprogramsbenefiting around800,000.  

In the World: ArcelorMittal is theworld’s number one steelcompany, present in morethan 60 countries. It hasled to the consolidationof the world steelindustry and today ranksas the only truly globalsteelmaker.  

In Brazil: ArcelorMittal Brazil, amajor steel maker in LatinAmerica, with significantpresence in the areas ofstainless steel, long andflat carbon.

At the ArcelorMittal Foundation in Brazil, 100% of their project proposals can now be submitted and evaluated via electronic forms. This represents a 30% reduction in the time to evaluate each proposal, as a result of using AuraPortal tightly integrated in a SOA environment with RSA (CSY), in which the Arcelor Mittal Foundation has defined as the ‘CTRL Cultura’ system.


The ArcelorMittal Foundation has always had a strong background in managing cultural projects, but was becoming challenged with being able to adequatley manage the increasing volume of project proposals sent by cultural agents. Along with the volume of transactions came a corresponding large amount of legal documentation and controls required for each step in a cultural project evaluation process. During the period from 2004 to 2007, the foundation invested approximately $30 million on cultural initiatives (sponsorships, events, grants, etc.). The systems used in the past were not integrated and required the use of paper, combined with manual labor. In fact, the process of registering projects used to be done by the cultural agents in printed forms and then input into a database. All cultural project monitoring was done manually, looking for information on different systems and sources. The company realized that the quality of the accepted projects could be increased if the company was able to select the best cultural project proposals in a faster, more agile manner by the standardization and automation of their processes. The company expected to continue to see a rise in the number of project proposals and knew it needed to optimize their processes in order to respond requests in a timely fashion. Some other challenges indentified:

  • Need for a process-oriented collaborative platform for managing cultural projects of the Foundation.
  • To promote project agents interaction through a common platform, thereby enhancing the flexibility in the procedures necessary to carry out a cultural project.
  • To provide a 100% web based platform.
  • To enable the orchestration of all foundation activities in a transparent and dynamic way for management.
  • To reduce the processing time for projects.

“During a long time we were looking for a solution that could give us the control of all automated processes to improve them and to create new ones in a easy way. In this sense, I am impressed with the features provided by AuraPortal platform integrated with the RSA-CSY system and I can say that we found it.”
 Marcelo Santos, Art and Culture Manager.


In 2007, ArcelorMittal Foundation management decided to redesign its organization based on their Cultural Investment Policy with the aim of expanding access to goods and services, by training and qualifying leaders and artists of the served communities. It was established by the Culture Committee, composed of representatives from different areas of the company and by the Culture and Art department of the foundation.

After the consolidation of the Cultural Investment Policy and the implementation of the Culture Committee, The ArcelorMittal Foundation proposed the creation of a cultural management system, called Ctrl-Cultura, powered by the AuraPortal BPMS platform and the RSA system, a Core Synesis business solution.

The combined system allowed the foundation to design and automate more than 17 processes which control all cultural management programs, which resolved numerous problems: Sponsorship via tax incentives, development of artistic events that stimulate support of new values, developing programs in the different cultural areas, as well as expressing many of their cultural policies and their strategies, using the Business Rules Engine offered by the system. Thus creating the necessary workflows to integrate their employee and projects (Cultural Committees, Marketing and Communication Areas, Relationships with Institutions, etc.), by using the AuraPortal BPMS Intranet, where all forms of information can be shared, including: Agendas, Documents, Tasks, Forums, Reports, Activity Monitoring, etc.

The implementation of AuraPortal BPMS within the ArcelorMittal Foundation has been carried out by the consultancy firm Core Synesis (an AuraPortal Partner in Brazil), and its proposed approach, orientated towards SOA and Process driven solutions, with Business Rules, Document Handling and an Intranet supporting communication and collaboration. As part of the requirements of the ArcelorMittal Foundation, the project covered the complete lifecycle of a cultural project; from the initiation of request, through the management of a proposal to the conclusion and evaluation of the results and the impact of each cultural project on the Foundation.

The SOA approach was adopted to realize the required integration between the RSA-CSY system and the AuraPortal platform in both directions. The AuraPortal Partner, Core Synesis, designed a specific Web Services component using the SOAP protocol to provide different methods of invoking procedures directly within the processes modeled in the AuraPortal BPMS. As a result, there was ‘zero’ point-topoint integration and the Web Services could be reused in all processes configured in the AuraPortal platform. At the same time, additional AuraPortal ready-to-use Web Services were leveraged to automate some required transactions. The fact that a process start message could be transformed in a Web Services request with no need to develop code was a plus in gaining time to deliver the solution.


Integration of all information relating to cultural projects, which can be handled swiftly and shared by the different professionals involved in different projects. Ease of operation processing sponsorship requests, analysis, selection, monitoring and the evaluation of the results of projects, enabling more qualified and efficient management.

Reduction of 30% of the execution time of all activities related to the analysis of projects and 100% of the proposals generated in electronic forms, evaluated and responded on time.

Increase in the number of analyzed proposals with no need to increase the number of employees. Incorporation of a process-centric culture in the day-to-day work in the Foundation. Key Performance Indicators generation from the automation of processes related to the sponsorship requests, analysis, selection, monitoring and evaluation of the results of the project, giving a more qualified management due to the power in evaluating projects in a qualitative and quantitative manner, all of which integrated in a common platform composed of the AuraPortal and the Partner Core Synesis solutions, named as ‘Ctrl Cultura’ by the Foundation.

Full integration of all applications involved in the processes with automation of the tasks performed by different systems and people, both orchestrated by the BPMS engine in AuraPortal.

Different resources able to interact on the same platform, including internal agents of the Foundation, and external constituents, using different channels like the use of email to interact in processes, public web and the common interaction platform provided by AuraPortal and the RSA-CSY system integrated. ‘Ctrl-Cultura’ offers an accessibility in real time of all the information for any member of the team involved in the management of the project, which brings quicker attention to any problem that may occur.

Core Synesis has adjusted AuraPortal BPMS so that it interacts with the different applications of the ArcelorMittal Foundation, achieving one unique Business Information System for handling Projects, everything orchestrated by AuraPortal BPMS (their System Tasks – automatic – are in charge of the communication with the rest of the Programs) using the Web Services that can be invoked in real time for all information (from AuraPortal BPMS).

“After implementing AuraPortal BPMS we are now able to know what project fits best with our requirements for the decision making in financing it, getting really good results after the project realization. The cultural agents are able to start a Cultural Project Proposal using electronic form  in our ‘Ctrl –Cultura’ system supported by the AuraPortal BPMS and the RSA-CSY system that can be coordinated in a process driven manner.”
 “We have incorporated a process centric culture since we decided to implement our solutions using the AuraPortal BPMS platform.”
Marcelo Santos, Art and Culture Manager.