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27 May 2011

Marketing Campaigns Automated and Optimized Using the AuraPortal BPM Suite

This post is also available in: Spanish

AuraPortal has announced the inclusion to its Suite of Business Process Management the MC (Marketing Campaigns) Module. This module, that forms part of the CRM (Customer Relationship Management) domain of AuraPortal is based on the set of functionalities that are integrated in a BPMS process using the technique of template oriented Pattern Processes.

In general, the Pattern Processes offer all the functionalities that can be found in any application but with an important difference: They can be adapted to the exact needs of the organization as their design is based on processes that are created in such a way that they can be modified at any moment by the business personnel. And also much more economically.

MC (Marketing Campaigns) is a Pattern Process for the design and automatic follow-up of all types of campaigns, including general marketing and direct marketing programs for prospects and customers depending on the determined profiles (up-selling and cross-selling) with a great variety of channels, both offline as well as online and the ability to analyze the results of the campaigns.

The module is based on the concept of Standardized Projects of AuraPortal and therefore can be used for the design, follow-up, and control of other projects of any type that are different from the marketing campaigns as they have the structure and know-how incorporated in the actual Pattern Process.