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21 September 2016

How to Digitally Transform your Company: Strategy and Technology

This post is also available in: Spanish

Internet and new technologies are clearly changing everything.

Hence, we are faced with a revolution stemming from a transformation of society that manages a colossal amount of information flowing at breakneck speed and changing the rules of play, constantly forcing companies to act with great agility to modify their structures and even their business models.

The need to digitize the company is not only driven by the Digital Economy, it goes even deeper, because we are already in a Digital Society.

Thus the great challenge that all companies from all countries and of all sizes face is to adapt to the changing consumer habits and the explosion of new technologies as quickly as possible.

But how do you Digitally Transform a company?

In addition to the necessary change of mindset to understand and correctly implement this new management concept, it is necessary to implement an effective strategy and to use the right technology.

  1. Digital Strategy:

This involves creating a digital culture in the company following a clear and coherent transformation strategy throughout the organization to achieve digital maturity, which begins with a digital vision: think digital at all levels, from senior management to the last employee, including middle managers and even external collaborators.

This digital strategy involves continuously rethinking the business model, so it is important to focus on maintaining a culture of constant adaptation to market trends, adaptation of products and services and internal structure in all functional areas: marketing, communication, human resources, finance, operations, etc.

  1. Digital Technology:

A Digitized Company is one that uses all available digital technologies to optimize management and satisfy all people involved in the business (customers, suppliers, employees, etc.): process automation, digital work stations and mobility, electronic documentation, Big Data, sensors and the Internet of things (IoT), etc.

Furthermore, these technologies must be fully integrated with each other and with company management for them to be truly effective (a factor which is not usually taken into account and causes most of the digital transformation process failures).

For example, an online trading platform with digital devices in which the actions are not instantly integrated in the Supply Chain’s Automated Process flows results in the inability to control, monitor and analyze business activities and can lead to the most disastrous failures.

Although this is something that seems obvious, the majority of articles and conferences by consultants and experts in digitization often fail to mention the importance of task coordination.

It is certainly a breakthrough for sales advisors to use their Smartphone to consult prices and delivery times and to send an order from the same office as their client, but this will not be enough. These digital technologies must act in an integrated manner with the processes that manage all the entity’s activities, and flow coordinating all actions performed in the entity: Marketing, Customers, Sales, Purchasing, Warehouse, Logistics, Billing, Accounting, Payments and Collections, Technical Service, etc.

An effective solution is to use a Digital Platform for Intelligent Process Management (iBPMS) such as AuraPortal Helium iBPMS, which offers integrated digital support, automating all the tasks that can be automated using system tasks and connections to devices, etc. and optimizing the activities that cannot be automated; work performed by employees and external parties (customers, suppliers, subcontractors, etc.), using all kinds of fixed and mobile devices. Furthermore, the powerful IBPMS incorporates all the required capabilities, such as:

1- Zero Code (real). Create and modify the platform, processes and auxiliary management without programming, which significantly reduces costs and empowers the agility demanded by the new market

2- Platform for Information, Communication and Collaboration, between people (employees and external parties) and all kinds of sensors and digital devices

3- Intelligent Business Process Management (iBPMS)

4- Immediate and selective Control and Analysis of business activity. It generates a single, holistic view of the company and therefore just one version of reality

5- Document management integrated in the processes with automatic generation of all types of documents, Intelligent Virtual File, etc.

6- Integrated Electronic Commerce

7- Others. Business rules; Case Management; Effective and Controlled Process outsourcing (or part of process); capturing, structuring and transmission of useful knowledge; Distributed Treatments; Agile application generation; Etc.